The historic Cavalier Hotel, built in 1927, and home to the Tarnished Truth Distilling Co is the inspiration for the newest product launch, “Discretion” – Virginia Straight Bourbon Whiskey. The label, product design and name were handcrafted by Neltner Small Batch. Since Tarnished Truth’s inception Neltner Small Batch has designed a long line of award-winning products including Tarnished Truth Bourbon, High Rye, Moonshine Sour Mash, Old Cavalier, Fourth Handle Gin, AVA Vodka, and Bourbon Cream.
“For those desiring the rarest of Atlantic Coast lifestyles, the Cavalier offered exclusivity built around one simple rule: Reservations only. No matter your wealth or stature, you couldn’t arrive unless you were expected.”
Such exclusivity brings with it an underlying mystique and Neltner captures the narrative perfectly with the silhouetted skeleton driver and his female passenger. Black, tone on tone, detailed with gold embellishments provide for a striking label. Torn edges, both revealing and concealing, intrigue the viewer and delight with texture and storytelling.
As with all of Tarnished Truth family of products, each showcases a unique aspect of the storied Cavalier Hotel. Discretion uniquely embodies the essence of the brand and bottles the allure with exceptional craft and beauty.